Textur

Naming
Bespoke Brand Identity
Copywriting
Brand Strategy

Welcome to Textur, a four-story mixed-use development nestled in the heart of La Mesa. This distinctive project offers 49 residential units, commercial spaces, a leasing office, and a range of tenant amenities, including a state-of-the-art fitness center and a scenic rooftop terrace. Textur, located on a historic site, honors its legacy while presenting modern living solutions. With its minimalistic boutique design, it provides a community that values connectivity, wellness, and a strong sense of place.

The project encompassed a comprehensive brand strategy, covering Naming, Bespoke Brand Identity, Brand Guidelines, Color Palettes, Typography, Brand Strategy, Target Audience Analysis, Copywriting, Art Direction, and Signage Design. Every aspect was meticulously developed to create a cohesive and immersive brand experience that resonates with Textur's target demographic.

The name "Textur" was inspired by the architecture itself, paying tribute to the materials and design elements of the building. The wooden panels, geometric structures, and uniquely positioned balconies all play a role in defining Textur. The name, which means "the feel, appearance, or consistency of a surface or substance," is a modern interpretation of texture, nodding to the building’s wood facade and the supple leather used in the interior design. The name conveys a sense of tactility and depth, reflecting the overall aesthetic of the development.

Textur’s visual brand identity is deeply rooted in the concept of texture. We worked closely with the interior design team to ensure a cohesive palette that connects the building’s exterior wooden elements with the refined materials inside. Earth tones and vibrant accents were chosen to mirror the architecture and natural surroundings.

The Textur logo is a visual representation of the building's architectural elements. Designed with geometric precision, each letterform was crafted to evoke the layered and interconnected feel of the building. The standout feature is the letter "X," which mirrors the intersections of the wooden panels on the building’s facade. This unique design detail ties the logo to the property’s architectural nuance, offering a modern twist to a font that is full of texture and character.

For those who appreciate aesthetics, Textur offers a home that is not only visually striking but also provides a serene retreat. The minimalistic yet warm design invites residents to relax and unwind, making Textur the perfect blend of style, functionality, and comfort.