YOUR PARTNER
in Real Estate & Hospitality Marketing
AFMKTG exists because real estate marketing has been stuck in safe mode for too long.
Founded in 2018 by Amber Frankhuizen, AFMKTG was built to disrupt predictable branding and underpowered marketing in real estate development and hospitality. After years spent inside development, sales, and marketing teams, Amber saw the same problems repeat themselves: bland brands that were completely forgettable, deadlines & budgets that extended into eternity, and creative teams that had never seen the inside of a construction trailer.
AFMKTG was created to fill that gap- by leading the creative and strategic orchestration that development projects actually require.
Before AFMKTG, Amber wasn’t advising from the outside. She was inside the machine.
Amber has overseen the sales and marketing of more than $3 billion in real estate assets and supported sales teams in closing $250M+ in transactions across residential, multifamily, mixed-use, student housing, commercial, and hospitality projects.
She understands:
Development timelines
Entitlement realities
Investor expectations
Sales pressure
Lease-up urgency
The cost of misalignment
That experience is the foundation of AFMKTG.
Today, Amber leads as Head Strategist and creative director, orchestrating the full marketing ecosystem so branding, design, content, and campaigns move in lockstep with the development lifecycle.
What We Actually Do
AFMKTG acts as the strategic nerve center for new developments and hospitality projects.
From pre-development through lease-up or sell-out, AFMKTG leads the marketing orchestration- aligning brand, strategy, consultants, creative, and execution so nothing works in isolation.
We don’t just make things look good. We make sure everything works together.
Our role is to:
Set the strategic direction
Define the positioning
Align every creative and marketing output
Protect the timeline
Elevate the asset
Drive absorption, velocity, and perception
Our Expertise
AFMKTG focuses exclusively on real estate development and hospitality, including:
New homes
Multifamily
Mixed-use
Build-to-rent
Luxury high-rise
Student housing
Boutique hospitality
Yachting and lifestyle assets
We understand that development branding must do three things at once:
Appeal to the broader community and regulatory environment
Compel the buyer, renter, or guest to act
Maintain brand equity over the long term
Our work balances all three - strategically and aesthetically.
What Makes AFMKTG Different
We Lead.
We don’t wait for direction. We set it.
We Orchestrate.
We align architects, designers, marketers, vendors, and internal teams under one strategic vision.
We Understand Development Reality.
Permits, politics, phasing, investors, sales/leasing pressure- we factor it all in.
We Build Cohesion.
No fragmented storytelling. No disjointed execution. One clear, commanding brand presence.
We Deliver White Glove Without the Ego.
No chaos. No drama. No agency theatrics. Just precise execution and a seamless experience.
Our Point of View
Branding is not decoration. Marketing cannot be an afterthought.
In high-stakes development, branding is an asset, and when it’s done correctly, it:
Accelerates lease-up
Protects pricing
Builds long-term asset value
Shapes market perception
That’s the work we do.
Who We Work With
AFMKTG partners with developers, property groups, and hospitality leaders who:
See branding as an investment, not a line item
Care about perception, legacy, and differentiation
Value strategic leadership as much as design
Want a partner who can move at development speed
Trusted By
The Experience
Our clients trust us because:
We understand their world
We protect their interests
We make them look smart
And we’re a pleasure to work with
We handle the orchestration so our clients can focus on building the asset- while we ensure it enters the market with clarity, confidence, and undeniable presence.
AFMKTG
This is branding for developments that matter.
Led by someone who’s been there.
Executed with taste, precision, and authority.