YOUR PARTNER

in Real Estate & Hospitality Marketing

AFMKTG exists because real estate marketing has been stuck in safe mode for too long.

Founded in 2018 by Amber Frankhuizen, AFMKTG was built to disrupt predictable branding and underpowered marketing in real estate development and hospitality. After years spent inside development, sales, and marketing teams, Amber saw the same problems repeat themselves: bland brands that were completely forgettable, deadlines & budgets that extended into eternity, and creative teams that had never seen the inside of a construction trailer. 

AFMKTG was created to fill that gap- by leading the creative and strategic orchestration that development projects actually require.

A smiling woman with long dark hair, wearing a green blazer with gold buttons and pearl earrings, posed against a matching muted green background.

Before AFMKTG, Amber wasn’t advising from the outside. She was inside the machine.

Amber has overseen the sales and marketing of more than $3 billion in real estate assets and supported sales teams in closing $250M+ in transactions across residential, multifamily, mixed-use, student housing, commercial, and hospitality projects.

She understands:

  • Development timelines

  • Entitlement realities

  • Investor expectations

  • Sales pressure

  • Lease-up urgency

  • The cost of misalignment

That experience is the foundation of AFMKTG.

Today, Amber leads as Head Strategist and creative director, orchestrating the full marketing ecosystem so branding, design, content, and campaigns move in lockstep with the development lifecycle.

Side profile of a smiling woman with dark brown hair styled in an updo, wearing silver earrings and a grey sweater with a plain light grey background.

What We Actually Do

AFMKTG acts as the strategic nerve center for new developments and hospitality projects.

From pre-development through lease-up or sell-out, AFMKTG leads the marketing orchestration- aligning brand, strategy, consultants, creative, and execution so nothing works in isolation.

We don’t just make things look good. We make sure everything works together.

Our role is to:

  • Set the strategic direction

  • Define the positioning

  • Align every creative and marketing output

  • Protect the timeline

  • Elevate the asset

  • Drive absorption, velocity, and perception

A woman in a black baseball cap and black sweater, with long brown hair, is working at a white marble table with papers, a tablet, and a tablet device. Behind her are large windows with a view of trees and buildings, and a potted plant with vibrant pink flowers is placed on the table beside her.

Our Expertise

AFMKTG focuses exclusively on real estate development and hospitality, including:

  • New homes

  • Multifamily

  • Mixed-use

  • Build-to-rent

  • Luxury high-rise

  • Student housing

  • Boutique hospitality

  • Yachting and lifestyle assets

We understand that development branding must do three things at once:

  1. Appeal to the broader community and regulatory environment

  2. Compel the buyer, renter, or guest to act

  3. Maintain brand equity over the long term

Our work balances all three - strategically and aesthetically.

City skyline featuring tall modern skyscrapers with glass facades reflecting sunset, and lower commercial and residential buildings.

What Makes AFMKTG Different

We Lead.
 We don’t wait for direction. We set it.

We Orchestrate.
 We align architects, designers, marketers, vendors, and internal teams under one strategic vision.

We Understand Development Reality.
 Permits, politics, phasing, investors, sales/leasing pressure- we factor it all in.

We Build Cohesion.
 No fragmented storytelling. No disjointed execution. One clear, commanding brand presence.

We Deliver White Glove Without the Ego.
 No chaos. No drama. No agency theatrics. Just precise execution and a seamless experience.

Our Point of View

Branding is not decoration. Marketing cannot be an afterthought.

In high-stakes development, branding is an asset, and when it’s done correctly, it:

Accelerates lease-up

  • Protects pricing

  • Builds long-term asset value

  • Shapes market perception

That’s the work we do.

Close-up of color swatches in shades of gray and beige on a black surface.

Who We Work With

AFMKTG partners with developers, property groups, and hospitality leaders who:

  • See branding as an investment, not a line item

  • Care about perception, legacy, and differentiation

  • Value strategic leadership as much as design

  • Want a partner who can move at development speed

A staircase with beige steps, white walls, and a circular opening at the top with a glass panel. There is a curved metal handrail along the staircase.

Trusted By

  • The logo for Holland Partner Group.
  • The logo for CityMark Development Company.
  • Logo for Alpha Custom Yachts, featuring a black background with gray text and a stylized fish design.
  • Logo for Blue Heron Design-Led Development.
  • Logo
  • Gryphon Construction logo with a black background and stylized text.
  • Logo with a large gray letter 'H' and the words 'HOUSE of HEACOCK' beneath it on a black background.
  • Proform logo with stylized building or tower graphic above the text
  • Black background with the names Lorena Gaxiola in gray text.
  • Logo of the Gilbane Development Company with the text 'Gilbane' in bold, and 'Gilbane Development Company' below it.
  • Intercontinental Hotels & Resorts logo with a stylized 'I' inside a compass-shaped emblem.
A woman taking a mirror selfie with a smartphone, wearing a black off-shoulder top, gold jewelry, and holding a silver laptop, in a room with white walls and a white cabinet.

The Experience

Our clients trust us because:

  • We understand their world

  • We protect their interests

  • We make them look smart

  • And we’re a pleasure to work with

We handle the orchestration so our clients can focus on building the asset- while we ensure it enters the market with clarity, confidence, and undeniable presence.

Where Great Developments Get the Brand They Deserve.

This is branding for developments that matter. Led by someone who’s been there.
Executed with taste, precision, and authority.

Discuss Your Development