Mend Institute

Social Media Strategy
Content Creation
Organic and Paid Social Media Management 
Creative Direction

AFMKTG proudly partnered with the Mend Institute to revolutionize their social media strategy and enhance their digital presence. As a leader in regenerative treatments for athletes and active individuals, the institute required a dynamic and innovative approach to match their cutting-edge services.

In the first month of collaboration, our initiatives yielded remarkable results: 35,000 impressions, over 414 new followers, and 2,000 Instagram profile visits. Our targeted content strategy includes a sophisticated color palette, professional imagery & videography, and engaging visuals to reflect the institute's expertise.

Leveraging our in-house videography team, we organized a comprehensive content day at the institute. This involved crafting detailed scripts and content lists to capture the best from their team and the center. This rich media collection has significantly enriched our content pool, allowing for dynamic social media posts, website updates, and impactful advertising campaigns.

Our approach focuses on:

• Big TikTok Focus: Positioning key doctors as industry leaders through engaging TikTok content.

• User Generated Content: Showcasing real patient experiences to enhance credibility.

• Testimonials: Sharing impactful recovery stories through professional videos.

• Staying Relevant: Leveraging trending topics to maintain engagement and authority.

• Educational Content: Simplifying complex information with visually appealing graphics and broadcasts.

By integrating a comprehensive competitive analysis and detailed patient personas, we’ve crafted a strategy that not only amplifies the institute’s presence but also sets a new standard in healthcare marketing.