PONTO

Research
Strategy
Community Programming

Ponto is a thoughtfully designed, modern coastal community in Carlsbad that blends authentic neighborhood charm with a low-maintenance lifestyle. Built by a renowned developer with over 115 years of history, Ponto offers families a unique opportunity to enjoy premium coastal living with long-term leases and large format residences, making it both irreplaceable and irresistible.

At AFMKTG, we provided a comprehensive suite of services to bring Ponto’s vision to life. Our work began with micro market research, including local studies, in-person tours, and interviews with industry leaders. We crafted customer avatars, performed a SWOT analysis, and developed the community’s vision and mission statements, ensuring a focus on community values, sustainability, and a modern, connected lifestyle.

Our goal was to program the community by creating an engaged, coastal-style neighborhood that fits with the character of the Carlsbad area, while leveraging technology and conveniences that would drive connectedness between the residents. 

Programmatic recommendations that spanned lease up marketing, sales and ongoing community management ensured that the community was positioned as a unique build-to-rent opportunity, and that despite the lack of a main clubhouse or gathering space, the management team would be able to foster a sense of strong community connections. Ponto is where you can find the best of both worlds—beach-close, yet steeped in the charm of a suburban feel, creating the modern American dream just west of the 5.