Meet our Founder
meet AMBER FRANKHUIZEN
Amber Frankhuizen is a visionary leader redefining branding for real estate and hospitality. Known for her distinctive taste and sophisticated strategy, she delivers aesthetically pleasing projects and measurable results for her clients.
Amber’s approach is meticulous and creative, with a knack for spotting tired branding clichés from a mile away. (If you’ve ever considered using ‘Luxury Living’ in a tagline, she’ll kindly suggest you don’t.)
Having overseen the sales and marketing of over $1 billion in real estate assets and supporting sales teams in closing more than $250 million in sales in her career, Amber’s has a unique understanding of the entire development lifecycle, from site acquisition to on-site sales activities.
Furthermore, her experience in working in-house for developers has given her a unique perspective, as she was once ‘the client’ hiring creative marketing teams like AFMKTG. She understands exactly what developers need and has built this agency to be the premier partner for any real estate or hospitality brand.
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PRIOR TO FOUNDING AFMKTG
As VP of Sales and Marketing at a San Diego-based real estate development firm, Amber led creative teams, public relations firms, and digital marketing initiatives, driving strategy for over $500 million in assets. She was involved in development from acquisition through entitlements, architecture, construction, design, and sales. Her leadership supported the sales team in closing more than $250 million in transactions.
Before that, she honed her skills as a sales manager and coach, mastering the art of pre-selling multi-family real estate during construction—a role that ignited her passion for storytelling and strategy. It is this experience that gives Amber a unique ability to anticipate her client’s needs - at every level.
Amber collaborates with elite clients across real estate, hospitality, and yachting with a focus on precision, innovation, and cultural relevance. Her ability to translate complex ideas into cohesive, impactful strategies has made her a trusted partner for some of the most ambitious projects in the industry.
Amber graduated Cum Laude with a B.S. in Business Administration, Marketing from San Diego State University and is still heavily involved with her alma mater. She lives in San Diego, California, where she continues to bring bold ideas to life and redefine the art of luxury branding.
ENOUGH ABOUT US, LET’S TALK ABOUT YOU.
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