MXWL

Naming, Brand Identity. positioning & Copywriting
For GILBANE DEVELOPMENT

Back to school season never looked so good. 

Introducing MXWL. Just steps from the University of Kentucky campus, MXWL is poised to be a defining corridor of student life. This next-gen residence is thoughtfully designed from the inside

out, blending traditional architectural charm with elevated interiors by Krywicki Interior Design, and intentionally curated amenities, thanks to the development team at Gilbane Development.

In a market flooded with generic “student living,” MXWL breaks from the expected, prioritizing design, connection and student well-being. Current, but rooted in classic design, it’s a community designed to feel like home. 

AFMKTG is proud to have supported the naming, positioning, copywriting, visual brand and art direction for this project by Gilbane Development. 

Live Well, Learn Well, MXWL.