PIQUE

visual BRAND, Copywriting & DESIGN
For Gilbane Development Company

Introducing a brand inspired by boundless potential and crafted to elevate the standard of student living at UC Berkeley. Crafted for Gilbane Development Company, Pique embodies the apex of wellness-focused living—a place where the student's mind is peaceful, memories are built, and success is always reached.

AFMKTG proudly guided the naming, branding, copywriting and environmental signage design for Pique, shaping a fresh identity that resonates with positivity and purpose.

Just 1,000 steps (or 117 pedal rotations) from campus, this brand truly represents the ‘pique’ of student living - with eight stories of residential units and top-tier amenities, this property is poised to be the leader in the market.

Take a Pique—you’ll be glad you did.