BLOSM BRANDS

Brand Identity
Strategy
Content Creation

Blosm Brands, a leader in the paid ads space, engaged AFMKTG for a rebrand of their visual identity and the strategy to put it in play. With a desire to expand from their one service and singular revenue stream to a ‘lifestyle brand’ that could encompass a podcast, memberships and educational courses, their new brand identity has transformed them into the ultimate business resource for beauty brands and UGC creators.

The Blosm Brands mark is classic, with a twist, evoking feelings of sophistication, polish and elegance, while the gentle color palette used in association with this strong word mark softens the viewers interpretation. The submark uses an offset treatment of two B’s, representing both words in the brand and the depth of dedication this team has to their clients, their personal development, and professional development.

Amber's strategic efforts encompassed a meticulous brand analysis, comprehensive content planning, podcast production, and website guidelines.. This strategic shift not only elevated their brand presence but also drew discerning clients in the competitive beauty sector, enabling them to charge premium rates and position themselves as thought leaders in the industry.

Photography & Videography provided by…