Yacht Sail

Social Media Management 
Website Development

As one of the world’s leaders in sailing yacht sales, our client came to us with a challenge: he wanted to raise his profile within his existing company and bring energy back to showcasing sailing yachts over ever popular motor yachts. 

By growing his profile on social media we were able to draw the attention of potential sailing yacht buyers and industry stakeholders, and connect him with multiple partners including the Monaco Yacht Show, The SuperYacht Show, SuperYacht TV and his brokerage, Fraser Yachts.

While aggressively growing this account, AFMKTG was able to maintain incredibly high engagement rates while showcasing expertise in a number of product types including everything from a 50M concept carbon fiber catamaran (BlackCat) to a yachts commissioned in 1902 (Shenandoah of Sark). With everything from St. Barths Bucket Regatta Winners such as Danneskjold and an NY40 collector addition by Herreschoff, AFMKTG treated each CA of this broker as an asset to promote on behalf of the brokerage and the client’s clients. This clients’ listings included brand names such as Perini Navi, Nautor’s Swan, ADA Yachting, and Alloy Yachts, among others.

AFMKTG also designed and developed a branded site for this agent to showcase their personal yacht listings, lifestyle content, a buying guide, and past sales data. 

A professionally branded portfolio site is of utmost importance to establish brokers as market leaders and to capitalize on branded search terms. A portfolio site can help sales professionals translate their unique partnership benefits and how they can best serve their clients. 

Cover Video All About U2 by Pozitif Studio