YENDEN

Shopify Site Build
Social Media Management
Email Marketing

This Miami-based luxury jewelry brand was seeking an e-Commerce store build & strategy.

With less than 1,000 followers in their audience on Instagram and no other avenues of promotion, client was relying on digital networking & influencer strategy with a splashy launch to motivate product sales. 

AFMKTG created landing page to collect emails prior to launch and on the day of launch, one email blast to the 350 people on that list generated $9,475 in revenue. Launch day email resulted in 1,130 online store sessions in 24 hours, with a total of 927 visitors. 

In total, product sales totaled almost $18,000 on launch day and $28,000 in sales in one week. Fulfillment, shipping and inventory management were streamlined and team was trained. 

Utilizing a limited inventory strategy, client had over 60 customers waitlisted for next launch within 5 days. Waitlist triggers & automated emails continued to drive sales.