Cayla Gray Rebrand

Bespoke Branding

Cayla Gray is an exquisite collection of luxury self-care products curated for the modern millennial woman who seeks clean and indulgent offerings. These products are thoughtfully designed to elevate self-care into a deep, personal ritual that celebrates the self and indulges the senses.

AFMKTG was tasked to revamp Cayla Gray's brand identity, ushering in a new era of sophistication and allure. Our objective was to encapsulate the brand's foundational values while infusing a bold and provocative edge that would make Cayla Gray stand out in its market.

Through sharp lines and confident angles, this direction mirrors Cayla Gray’s mission to take a bolder approach to luxury and femininity. The submark touches on the importance of memory to the Cayla Gray philosophy, paying homage to the past brand mark while evolving to appeal to the next generation of the company.