cabri

Naming
Branding
Brand Communication
Graphic Design
Web Design & Development

CityMark communities respect the integrity of historic San Diego neighborhoods and traditions while encouraging new thought through modern builds and innovative design. With this ethos in mind, we introduce Cabri, the latest mixed-use development by CityMark.

Just down the road from this project is Cabrillo National Monument, a world renowned landmark that has become symbol for San Diego itself. Just as CityMark infuses new builds and modern design within existing and historic neighborhoods, the name Cabri is a fresh interpretation of a long-standing San Diego icon.

Nestled in the highly coveted neighborhood of Point Loma Heights, this collection of 17 residential homes is positioned along the main arteries of the peninsula, creating convenient connection to neighborhood favorites and San Diego hot spots. 

AFMKTG was tasked with naming, branding and brand development for this iconic community. Built within an emerging commercial district, the direct competitors have lacked character in name and design. The success of this brand is in its ability to convey elegance, a coastal-close proximity and price point, without whispering a word.