WE’RE THE EXPERTS IN:

Podcast Strategy & Marketing

Let’s Build Together.

Podcasting is one of the fastest growing marketing mediums and a proven strategy for amplifying your voice. Our very own founder Amber Frankuizen is the Podcast host of Old Money. Believe us when we say that at AFMKTG we are here to be an extension of your podcast strategy and marketing team - partnering with you from branding, podcast creation, audience growth, and engagement. We understand that a successful podcast not only needs to offer valuable content but also needs to resonate with your target audience, driving listenership and brand loyalty.

Our job is to ensure our podcast strategy and marketing efforts align seamlessly with your podcast's vision at every stage, from ideation to distribution, fostering awareness, engagement, and conversion while establishing your podcast as a standout choice in the competitive podcasting landscape.

Expertise in podcast Strategy

Marketing | Business | Self Improvement | Financial Literacy | Lifestyle | Pop Culture | Aesthetic Medicine and more

In the ever-evolving and dynamic world of podcasting, aligning with a marketing agency that specializes in the Podcast Industry isn't just advantageous—it's crucial. Our profound expertise in this niche sector empowers us to craft tailored marketing strategies that deeply resonate within the industry. We don't merely grasp the nuances of podcasting; we anticipate emerging trends, navigate shifting market dynamics, and harness the power of storytelling and our extensive network to elevate your podcast's presence.

The podcasting industry is more competitive than ever, with an ever-expanding array of shows vying for listeners' attention. However, our specialization in this arena allows us to rise above the competition. We understand that success in podcasting hinges on not just delivering content but creating meaningful connections with your audience. Our strategic insights and innovative approaches ensure that your podcast stands out, engaging listeners on a profound level.

As Podcasting Pioneers, this specialization defines us, elevating us beyond a mere marketing agency to a strategic partner dedicated to guiding your podcast towards triumph in this dynamic and fiercely competitive landscape. With our expertise by your side, your podcast will not only survive but thrive, setting new standards of excellence in the podcasting industry.

Podcast Marketing | Branding, Web Design,
and Social Media Presence

The Podcasting world has distinct intricacies and demands that may be overlooked by agencies unfamiliar with its nuances. It's a realm where understanding the subtleties, such as target audience & trending topics, can make all the difference. At AFMKTG we recognize that establishing a robust foundation and strategy from the start is crucial. Many podcasters falter by not venturing beyond the initial launch episodes, missing out on the opportunity to build a dedicated audience. That's where our expertise comes in. Here are some of the valuable services we provide for our podcasting clients:

  • Lifestyle and Brand Guide with Visual Identification System

    Main Brand Mark & Sub Marks

    Supporting Design Elements (Patterns, Marks, etc.)

    Font Pairings and Color Palette

    Development of tag line(s) if appropriate

    Art Direction for Photography

    Copywriting guide with Brand Tone, Voice and Narrative

    Mockups of Brand in Use for Promotional Materials

  • Podcast Cover Art

    Social Media Assets

    Pitch Deck

    Sponsor Deck

  • Website/MicroSite

    Landing Pages

    Digital Ads

    Social Media

    Facebook

    Instagram

    LinkedIn

    TikTok

  • Branded Shirts & Hats

    Hard Hats & Safety Vests

    Other Apparel

    Housewarming Gifts

    Customized Wine

    Travel Mugs

    Pins, Stickers, Etc.

  • One time VIP Podcast Consult: 6 week deep dive

    Production Packages are offered on a retainer basis for 6 or 12 months

Brands we’ve supported

ABOUT OUR PROCESS

  • Listener Experience Review: Assess the current listening experience, focusing on content, accessibility, and engagement with podcasts.

    Align Listener Focus: Ensure that the team understands and prioritizes the diverse interests and preferences of podcast listeners.

    Develop Listener Avatars: Create detailed profiles of typical podcast listeners, including their interests, listening habits, and motivations for engaging with podcasts.

    Micro-Market Trends and Market Studies: Analyze trends in the podcast industry, including listener demographics, popular genres, and emerging trends.

    Interviews with Industry Experts: Engage with podcast creators, producers, and industry leaders to gain insights into market dynamics, listener preferences, and successful content strategies.

  • Project Narratives Development: Create compelling content themes and narratives that resonate with the target listener base and stand out in the podcast market.

    From Blue-Sky to Actionable Creative Direction: Translate innovative content ideas into practical strategies for podcast creation and distribution.

    Theme Identification for Content Briefs: Determine themes and content directions that will captivate and grow the listener base.

    Creating a Forward-Looking Story: Develop a vision for what the podcast aims to achieve in the listener community and its potential impact on the market.

    Articulate Creative Direction: Ensure that the creative vision for the podcast is well-defined, with a clear content strategy, messaging, and visual identity for promotional materials.

    Identify Core Values and Branding Elements: Establish the podcast’s core values, mission statement, vision statement, tone of voice, and market positioning.

  • Create Visual Branding Assets: Develop branding elements such as logos, cover art, and social media graphics that are visually appealing to podcast audiences.

    Develop Marketing Materials: Produce promotional materials like episode teasers, trailers, and social media content to attract and retain listeners.

    Influence Content and Production Quality: Guide the quality of podcast production, including audio clarity, editing, and consistency in content delivery.

    Develop a Marketing Critical Path: Outline a strategic plan for podcast launch, audience building, and sustaining listener engagement.

    Implement Digital Marketing and Promotion: Execute digital marketing campaigns, leveraging platforms like social media, podcast directories, and email marketing to grow the listener base.

OUR WORK SPEAKS FOR ITSELF

don’t launch a podcast without a plan.

Contact us for a Complimentary Quote for your Project.