Our Agency's Top 3 Real Estate Developer Marketing Tips
In today's competitive market, whether you’re selling or leasing new homes, the way you present your properties online can make all the difference. Homebuyers and tenants are more informed than ever, often doing extensive research before ever setting foot on property.
To help developers stand out, we've compiled our top three Real Estate Developer Marketing Tips that we've successfully implemented this year. These strategies have increased leads and accelerated leasing like never before, showcasing their remarkable impact.
Marketing Tip #1: Robust Website Design
In the world of Real Estate Developer Marketing, having a robust website is no longer optional—it's essential. Your website is often the first point of contact with potential buyers or renters, and it needs to impress. Here’s how to elevate your Real Estate Website Design:
Detailed Information: Include floor plans, sitemaps, design packages, neighborhood walkability scores, and locals-only information, like best latte, favorite yoga studio or dog park. .
Live Availability Updates: Ensure your website offers up-to-the-minute availability. Potential tenants want to know what’s available right now.
Accurate, Live Pricing: Real-time pricing information is crucial. It builds trust and helps potential clients make decisions faster.
High-Quality Visuals: Whether through high-quality images or lifelike renderings, visually showcase your properties. Consider including 3D walkthrough tours or virtual tours for an immersive experience.
This approach is especially important in Multifamily Real Estate Marketing, where prospective tenants expect to find all the information they need online before even considering a visit.
Marketing Tip #2: Continual Communication
Effective Real Estate Marketing Tips don’t stop at the website; they extend into how you maintain communication with potential clients. Real Estate Email Marketing is a powerful tool in this regard, particularly when paired with a Multifamily Email Nurturing Strategy. Here’s what we recommend:
Automate Communication: As we discussed in detail on our recent blog on Streamlining Inquiries in Multifamily Marketing, automating your communication can save time and keep prospects engaged. For example:
Once a contact form is submitted, seamlessly integrate the data into your email marketing platform and CRM.
Set up automated emails to provide updates on construction timelines, amenities, and more, triggered at intervals like 3 days, 5 days, or 2 weeks after registration.
Automatically send registrants emails with detailed instructions on how to apply for housing or join a waitlist.
Monthly or quarterly newsletters can keep your project top-of-mind and drive additional inquiries.
Own Your Email List: An organized and up-to-date email list is a valuable asset. By segmenting and maintaining this list, you ensure you have a ready audience for your next development, crucial for long-term success in Marketing for Real Estate Developers.
Marketing Tip #3: Social Media Marketing
Finally, a well-executed Real Estate Social Media Plan can significantly boost your marketing efforts, especially in New Development Marketing. Social media allows potential buyers and tenants to observe and make judgments at their own pace, often before they reach out. Here’s how to leverage it:
Create Anticipation: Launch your social media platforms well before your development is ready. This builds excitement and anticipation.
Focus on Lifestyle: Your social media should reflect the lifestyle your brand promotes. What do you want your buyers or tenants to feel?
Engage with Fun Campaigns: Run giveaways, collaborate with neighborhood businesses, and promote events to increase engagement.
Promote Your Community: Use social media to highlight the community aspects of your development. This includes collaborations with local businesses and events that create a sense of belonging.
By implementing these three Real Estate Developer Marketing Tips, you can effectively attract and convert potential clients, whether you're targeting homebuyers or tenants. In a market where both audiences are increasingly doing their homework online, a robust website, continual communication, and strong social media presence are your keys to success. At AFMKTG, we're here to help real estate developers successfully implement these marketing strategies, ensuring your projects stand out and achieve the results you’re aiming for. Whether you need assistance with website design, email marketing, or social media engagement, our team is ready to support your goals every step of the way.
