Streamlining Inquiries in Multi Family Marketing
As Real Estate Developers navigate the multi family market, streamlining inquiries from potential residents can be a game-changer. At AFMKTG, we've perfected a process that not only makes your leasing operations more efficient but also ensures faster stabilization and a frictionless experience for your potential residents. . Here’s how you can leverage our expertise to automate your multifamily marketing efforts.
Landing Page
During construction of the project, capitalize on the curiosity of passersby with signage that includes project renderings and a project URL. (We do not recommend posting a phone number or email address, as this will require someone on your team to manage inquiries and record information from callers or emailers.) This URL will direct interested parties to a straightforward, information-rich landing page. This page should include all community details, rental opportunities, and specifics like square footage, bed and bath counts, and the number of available units. By centralizing this information, potential tenants can easily access everything they need to know.
Contact Form
On this landing page, include a simple contact form. Prospective tenants can fill out this form to express their interest or to stay abreast of updates about the development. This form is the gateway to your email marketing strategy, capturing vital information about each potential renter.
Automate Communication
Once a contact form is submitted, the data should be seamlessly integrated into an email marketing platform. At AFMKTG, we set up systems for our clients that not only automatically record the information about each potential renter, but also automatically sends registrants an email with detailed instructions on how to apply for housing or join a waitlist. This automated approach shifts the responsibility to the applicants, reducing the developer’s follow-up workload.
Online Applications
Applicants can then complete their applications online through one of our preferred portals.. This automation ensures that the application process is smooth and efficient, keeping potential tenants engaged and moving through the leasing pipeline without constant manual intervention.
Automated Emails
Beyond the application process, a series of automated emails can keep your audience engaged. Send automatic updates about construction timelines, amenities, community, team, and more. These updates will be triggered to send at a pre-determined interval for each applicant (IE: 3 days after registration, 5 days after registration, 2 weeks after registration.
Newsletters
In addition, monthly or quarterly , newsletters can be developed to share relevant information to maintain interest and momentum. These emails keep your project top-of-mind and can drive additional inquiries.
Own Your Email List
Owning an organized email list is crucial. It’s not just a list; it’s a powerful tool for ongoing marketing efforts. By keeping this list up-to-date and segmented, you can continue to leverage it for future projects, ensuring a ready audience for your next development.
Faster Leasing
Implementing these steps will significantly speed up your leasing process. At AFMKTG, we’ve honed this approach through numerous projects, consistently delivering faster sellouts, lease-ups and occupancy rates. Our expertise in new development marketing and multifamily marketing ensures that your project will not only stand out but also sell out quicker than ever.
By trusting AFMKTG with your multifamily marketing needs, you’re partnering with professionals who have a proven track record of success. We handle every step, from creating landing pages to automating communication, so you can focus on what you do best: developing outstanding communities.
