Elevating the Brand and Presentation of Fast Track TCI with a New Luxury Website
CLIENT BACKGROUND
Fast Track TCI is a top-rated luxury transportation and services provider based in the Turks and Caicos Islands. Their services include “Fast Track” priority immigration, customs and security clearance through the TCI Airport, private on-island transportation, and Bespoke Services. Fast Track TCI’s primary goal was to enhance their brand and overall online presentation to establish themselves as the premier trip service provider in the Turks and Caicos region while decreasing friction for the online booking experience for customers. They wanted a meticulously tailored website that matched their brand's luxury identity, ensuring that every aspect of their future marketing efforts resonated with their high-end target audience. AFMKTG delivered a new luxury website that incorporated custom video and photo, luxury copywriting, and an enhanced user experience and interface.
PROJECT GOALS
Elevate the brand identity and online presence
Create a luxury and visually appealing website
Optimize for conversions
Improve user experience (UX) and user interface (UI)
Develop core values and compelling copywriting
Incorporate high quality videos
Increase website engagement
Enhance page loading times
Maintain brand color consistency
Incorporate social proof through testimonials
PROJECT SCOPE
Design and Aesthetics
1. Incorporate Video: Utilized video elements to enhance visual appeal and engage visitors.
2. Luxury Design Choices: Made design choices that exuded luxury and sophistication.
3. Brand Color Consistency: Maintained the original brand colors while giving the site an upscale look.
4. Elevated Design: Ensured a high-quality and visually stunning website design.
5. High-Contrast CTA Buttons: Implemented high-contrast call-to-action buttons to guide user actions.
6. Icon Selection: Selected icons that aligned with the brand's style and messaging.
7. Authentic Branded Photos: Used authentic branded photos on every page for an authentic and appealing presentation.
User Experience and Engagement
8. User-Friendly Navigation: Incorporated easy-to-use navigation for a seamless user experience.
9. Focused on UX/UI: Paid special attention to UX/UI design principles to boost engagement.
10. Fast Loading Times: Optimized the website for fast loading to retain visitor interest.
11. Brand Messaging Consistency: Ensured consistent brand messaging throughout the website.
12. Social Proof: Added a testimonial section to build trust and credibility.
13. Strategic CTAs: Placed prominent call-to-action buttons in the header of every page for increased conversions.
Content and Messaging
14. Core Values Development: Worked closely with the client to develop core values and messaging that resonated with their target audience.
15. Compelling Copywriting: Crafted persuasive and compelling copy based on initial discovery conversations with the client.
MARKETING CONCIERGE PACKAGE
Although AFMKTG has capabilities to design and develop websites, our client had already retained a website developer to execute on the vision that AFMKTG was able to direct and provide. The AFMKTG team was responsible for design, strategy and interfacing with the client’s existing web developer to ensure the project was completed to appropriate standards.
This Website Redesign Project was completed as part of AFMKTG’s Marketing Concierge Package. This package allows our clients to utilize the AFMKTG team for either 20 or 40 hours of service per month, for a minimum of three months, to act as their dedicated marketing concierge to execute on any projects including strategy, design, copywriting, and project management.
CLIENT TESTIMONIAL
"This website is a 500% improvement to where we started." - Ronald Saunders, Founder & CEO.
CONCLUSION
The website redesign project for Fast Track TCI successfully achieved the client's goal of elevating their brand and online presentation. By incorporating video, luxury design elements, consistent branding, and improving user experience, the website now reflects the top-tier services offered by Fast Track TCI. This project exemplifies how a well-executed website redesign can transform a business's online presence and drive success.
OUR CONTINUED PARTNERSHIP WITH FAST TRACK TCI
Now that AFMKTG developed and successfully implemented the Brand Style Guide - we are responsible for crafting and executing an effective social media strategy, coupled with consistent content creation on a monthly basis. In addition to this, AFMKTG is entrusted with the entirety of Fast Track TCI's graphic design needs, which includes the creation of diverse airport advertisements at the Providenciales International Airport in Turks and Caicos Island.
We take great pride in our continued partnership with Fast Track TCI, working collaboratively to solidify their position as the best provider of elite transportation and travel services in Turks and Caicos.
