From Model Parks to Meaningful Brands: Why AFMKTG exists

I grew up behind a trap fence.

If you know, you know. My mother sold new homes for most of her career, which meant I spent a lot of time in model parks—riding my bike through streets that didn’t have names yet, surrounded by empty lots and aspirational signage.

It was the '90s in Northern California, and development was booming. Master-planned communities were springing up everywhere. My mom sold homes in all of them.

Fast-forward a couple of decades, and I found myself working in development, too—except this time, from the inside. And that’s when I noticed something I couldn’t ignore.

The names hadn’t changed. Since the ’80s, since the ’90s… they were still calling communities the same things:

• The Oaks

• The Preserve

• The Grove

• The Estates

• The Reserve

• Brookside, Creekside, Lakeview... you’ve heard them all.

They were still relying on the same predictable tropes. And don’t even get me started on multifamily. Every single apartment was suddenly "Luxury Living." It didn’t matter if it was in the heart of the city or off a freeway exit—every property used the same tired tagline.

That’s when I realized something: I could do this differently.

Actually—I had to.

Why AFMKTG Exists

AFMKTG was created to disrupt cookie-cutter branding in real estate and hospitality.
We’re here to inject meaning, creativity, and cultural relevance into spaces that people actually live in.

I like to say I’m the Taylor Swift of branding—not just because I love a good storytelling arc, but because everything we create is intentional.
Easter eggs, symbolism, and subtle references are baked into the brands we build—tying them back to the project vision, the local context, and the values of the people who will eventually call that space home.

Branding isn’t just about aesthetics. It’s about memory. Emotion. Connection.

What We Do at AFMKTG

We partner with developers and hospitality brands early—as early as acquisition. Our process includes:

• Naming and narrative development

• Cultural and community alignment

• Pre-leasing and pre-sales strategy

• Construction signage and digital interest list management

• Visual identity, collateral, email, and social content strategy

From entitlement to lease-up, from vision decks to social reels—we don’t just make things look good. We make them mean something. We want to create brands and environments that becomes a part of the fabric of the neighborhoods they’re in, something compelling, enduring and enhancing.

Let’s Make Something Worth Remembering

If you’re tired of “The Oaks” and ready to create something with soul—something that speaks to today’s market with a sense of depth and originality—then we should talk.

Because real estate deserves more art. More story. More heart. And that’s exactly what we’re building here.

Let’s create something great together.