New Homes, Multi-Family, Student Housing, Mixed-Use, Hospitality, YACHTING

REal estate DEvelopment

AFMKTG builds brand identity systems that shape how developments are perceived, positioned, and priced. From project naming to full visual identity, every decision is designed to differentiate in competitive markets and accelerate lease-up.

Most Developments Look the Same. That’s Expensive.

In markets where dozens of projects compete for the same renter pool, the ones without a defined brand identity fight on price. Undifferentiated naming, generic color palettes, and borrowed visual language signal "commodity" to prospects and brokers alike.

The cost is measurable: slower absorption, lower rent premiums, and longer stabilization timelines. A development that performs at the level of its product needs a brand system that performs with it.

The right brand creates pricing power before the first tour is ever scheduled.

An Extension of Your Team

From blueprint to build and every step in between, we support clients in all sectors of the real estate development industry. We’ve marketed new homes, multi-family, mixed-use, build-to-rent, luxury high-rise, student housing and everything in between.

AFMKTG is poised to be an extension of your new development team, partnering with you from pre-development through final sellout. We understand that a brand needs to appeal to both the community at large (in order to gain community approval & ultimately, entitlements,) while also appealing to your customer to expedite absorption or reach stability as quickly as possible. 

Our job is to ensure our marketing dovetails with your development timeline and sales program through each step of the development lifecycle to drive awareness, consideration and conversion while positioning your new development brand as the premium option in the market. 

EXPERIENCE MATTERS.

Founded in 2018 by Amber Frankhuizen, AFMKTG was built from inside real estate development - not outside of it.

With experience across multifamily, mixed-use, new homes, spec homes, luxury condos, in-fill, and student housing, Amber saw firsthand how forgettable branding and disconnected marketing slowed great projects down.

AFMKTG exists to align creative strategy with the real demands of development.

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Trusted By

  • A logo featuring a stylized, geometric cube with the word 'GROUPE' written across it.
  • Black silhouette of a person standing on a football field, with a star-shaped award or trophy in their hand, celebrating at sunset or dusk.
  • Black logo for CityMark with a skyscraper graphic above the word CITYMARK in black letters.
  • Black and white logo for Greyhson Construction with the company name in bold letters.
  • Blue Heron logo with stylized letter 'H' and text 'Blue Heron Design-Led Development' in gray on a black background.
  • Logos of LOLOLOLO and LOMAND along with Japanese text.
  • A black background with a large gray circle and the words "Roundhouse" in light gray text to the right of the circle.
  • Gilbane Development Company logo with the text 'Gilbane' in large font and 'Gilbane Development Company' below it.
  • InterContinental Hotels & Resorts logo with stylized leaf and name in uppercase letters
  • A black and white diamond-shaped hazard symbol with 'IP' in bold white letters in the center.
  • Proform logo with stylized building icon
  • Black background with the names Lorena and Gaxola in gray text.
  • Gray rectangle on a plain background.

Dream it

Dream it

★ ★ ★ ★ ★

  • An Incredible Partner

    I would like to take this opportunity to thank you for all of the hard work and dedication you have shown over the years. Your commitment to excellence, your availability, and your team-oriented approach have been invaluable in helping us achieve success as a brand. Every members' creativity and enthusiasm have been an inspiration to all of us, and I am truly thankful for the quality of service and dedication you have shown. Thank you for being an incredible partner.

    — Andrea Marcor | Head of Marketing & Media Relations, Alpha Yachts

  • My strategy is in the right hands

    Amber and her team have great focus and attention to detail. I feel like my marketing strategy is in the right hands and I love how they take the time to align to my goals and not deploy standardized strategy and cookie cutter tactics.

    -Shannon Weinstein | Founder & Fractional CFO, Keep What you Earn

  • the best in the business

    Amber, Madison and the entire team at AFMKTG have been absolutely incredible in managing our plastic surgery social media! Their expertise, creativity, and strategic approach have taken our online presence to the next level. From beautifully curated content to engaging captions and top-notch audience interaction, they have truly captured the essence of our brand.

    If you're looking for a social media team that delivers results with professionalism and creativity, AFMKTG is the best in the business. Highly recommend!

    -Dr. Paul Chasan | Ranch & Coast Plastic Surgery

  • cutting-edge marketing

    Amber Frankhuizen took the lead in a holistic approach, literally holding our hands as a group. Amber’s agency is more than just real estate. She’s able to pull from different industries and make sure we’re deploying a cutting-edge marketing campaign.

    — Russell Haley | President, CityMark

  • Immersive brand partnership

    We’re extremely grateful to have worked with Amber and the incredible AFMKTG team, whose creative expertise and guidance exceeded all expectations. From relaunching our agency branding to directing a seamless, high-impact photoshoot, they led us through every detail with clarity, care, and excellence. If you're considering the annual immersion, do it—Amber maps out your entire brand with precision and ensures nothing gets overlooked.

    - Lane Lepow, Sanam Ghaneeian & Logan Lockhart | Founders, Blosm Brands

FAQ’s

  • A Full Team Without the Overhead

    With AFMKTG, you don’t just get one Social Media Manager - you gain access to an entire team of:

    • Strategists who ensure every post aligns with your business goals.

    • Graphic designers & video editors who produce scroll-stopping visuals.

    • Community managers who actively engage your audience.

    • Project managers who keep everything on track and seamless.

    Hiring in-house means one person trying to juggle all of these roles. With us, you get specialized talent across the board - without the added cost of salaries, benefits, and onboarding.

  • At pre-development or construction start. Engaging early means the brand informs design decisions, amenity positioning, and launch sequencing rather than being applied after everything is built. By the time a development reaches lease-up, the positioning should already be in the market generating awareness and demand.

  • A full system typically covers project naming, logo and visual identity, typography and color systems, brand guidelines, and core messaging. Scope is tailored to the project's size, phase, and market. For multi-phase or mixed-use developments, brand architecture mapping ensures each component relates coherently to the whole.

  • A differentiated brand creates market awareness before doors open, commands higher rents by signaling quality, and accelerates absorption by giving brokers and prospects a clear story to reference. Projects with strong brand systems consistently stabilize faster than undifferentiated competitors in the same submarket.

  • AFMKTG is headquartered in California, but our work isn't limited by geography. We partner with developers nationwide, with current and recent projects spanning Southern California, the Bay Area, Seattle, Las Vegas, Long Beach, Virginia, Oklahoma, Wisconsin, Idaho, and more.

  • AFMKTG builds brands that do more than look good. We create strategic brand systems that help developments lease faster, sell more effectively, attract stronger tenants, earn investor confidence, and command greater long-term value. By engaging early, we ensure the brand informs every decision, from naming and architecture to marketing and customer experience. We intentionally take on a limited number of projects each year so every client receives senior-level strategy and execution.

  • After submitting your application:

    1. We review for alignment and readiness

    2. Qualified applicants are invited to a strategy call

    3. We assess goals, capacity, and internal support

    4. If aligned, we present a customized proposal

Interior of a vintage convertible car with tan seats and a dashboard, seen through the open top.

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To receive a custom proposal for your project, please contact us below.

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