There’s a concept I love called “Zone of Genius.” When we’re in our Zone of Genius, we are tapped into our natural talents, the inspiration comes easy and the resulting output gives us joy, serves others and is innately excellent.

My zone of genius is marketing. It is NOT accounting. That is why I hired someone to help me pay taxes and run payroll. Sure, I could do it on my own, but I would struggle through it, not enjoy it and likely make mistakes- it would take me a lot of time to research, implement and analyze my work, which would take away from my time creating incredible marketing campaigns for my clients.

I’m a big believer in doubling down on our talents.

I’m a big believer in building teams that feature diverse players with different talents.

And I’m a big believer in outsourcing.

That’s my mission for you. If you’ve ever felt overwhelmed by marketing, social media or advertising, like you’re working so hard and not seeing results, it’s likely because you’re not working in your Zone of Genius. As a physician, real estate broker or president of your company, i want you to focus on what you do best- treating your patients, helping people buy and sell their most important asset or creating value for your stakeholders.

My job is to take the burden off of your shoulders and implement effective and meaningful marketing strategies that will impact your bottom line. This is my Zone of Genius. All I do is study brands, trends in popular culture and human behavior.

If you need support, I’m your girl.